Our Leadership Team
Our leadership team is made up of experienced professionals with a proven track record in the cyber security industry.
With years of experience in risk management, data protection, threat detection, and incident response, our team is dedicated to helping businesses stay ahead of potential cyber threats.
Our leadership team brings a wealth of knowledge and expertise to e2e-assure. They are passionate about delivering top-quality cyber security solutions that meet the unique needs of each client.
Through their leadership and guidance, e2e-assure has become a leading provider of cyber security solutions in the United Kingdom.
Our leadership team at e2e-assure comprises a group of seasoned professionals who have been carefully selected for their expertise in the cyber security industry.
They bring a wealth of knowledge, experience, and vision to the table, and are committed to delivering top-quality cyber security solutions that help businesses stay ahead of potential cyber threats.
Our leadership team is responsible for guiding and shaping the strategic direction of e2e-assure. They have a deep understanding of the latest cyber security trends and challenges, and are always looking for ways to innovate and improve our services. They are dedicated to staying up-to-date with the latest developments in the industry, and to providing our clients with the best possible solutions to protect against potential cyber threats.
Each member of our leadership team has a unique set of skills and experience that they bring to the table. They work collaboratively to ensure that e2e-assure continues to deliver on our promise of excellence in cyber security solutions. Their leadership and guidance have been instrumental in making e2e-assure a leading provider of cyber security solutions in the United Kingdom.
At e2e-assure, we are proud to have such a talented and dedicated leadership team. Their commitment to innovation, excellence, and customer service is reflected in everything we do. We are confident that their expertise and guidance will continue to drive our success in the years to come.
Rob Demain is the founder and CEO of e2e-assure, a company he created after realising the traditional delivery model for Security Operations Centres (SOCs) wasn’t working. Rob has 20+ years’ experience in building SOCs for large corporations and organisations, such as national telcos, financial institutions, national public sector and defence organisations. Rob believes the traditional SOC was focused on inefficient, sporadic spend on technology at the expense of people and process, with extreme cases where analysts would have to log into 10+ tools to investigate an alert, only using 10% of each tool, with slightly different processes for each tool.
Rob founded e2e on the premise that technology should be there to support analysts, but not dictate their behaviour to them. This led to the development of e2e’s SOC platform built for analysts (Cumulo) and kept inhouse to ensure no reliance on a 3rd party roadmap.
Rob is available to comment on cyber security topics affecting business continuity and supply chain such as ransomware, the cyber skills gap and communicating cyber risk management to the Board.
Tim brings over 20 years experience as a commercial leader with experience of building and leading both direct and channel sales and marketing teams. Tim has witnessed first-hand the industry’s evolution, where threats to businesses have increased exponentially and he has gained a deep appreciation for the importance of threat intelligence, protection, detection and response. Prior to joining e2e-assure, Tim was Group Commercial Director for Global Managed Services for NCC Group, and prior to this Global Commercial Director for NCC Group’s Managed Detection and Response services. In these roles he was responsible for go-to-market strategy, implementation, taking them from a near standing start to an annual revenue of circa £100m.
Duncan became non-executive chairman of Technetix in 2009 and is a dynamic business leader and investor with a focus on driving growth and value. Prior to this, he was the Chief Executive and a major shareholder of Morse PLC, a computer company which he grew from being a small UK-based business to an international and quoted market leader. He was the Chairman and a key member of the team which built Monitise PLC, a mobile banking and payments company, from concept to a market leading position and then to its subsequent billion-pound market capitalisation. He was the Chairman of Profero, a digital advertising agency, where he was key in re-establishing the business and then selling it to Interpublic Inc. Duncan continues to invest, chair and advise a number of companies.
Alex Snodgrass has been part of the BGF team since 2016 and is a senior investor in the Reading team.
With more than 17 years’ investment experience backing ambitious entrepreneurs and management teams, Alex joined BGF from private equity investment firm LDC.
Responsible for originating, executing and overseeing investments throughout the Thames Valley and the Solent regions, Alex sits on the Board of several firms. Alex has experience of investing across a wide range of sectors and has deep expertise and knowledge in Technology investing.
Alex graduated from the University of Warwick with a degree in Engineering & Business Studies and holds a master’s degree from Warwick Business School. He also achieved the CFA qualification in 2010.
Outside work, Alex enjoys spending time with his young family. He is a keen cyclist (especially overseas in fine weather!) and football – less playing these days and more watching his favourite team, Liverpool.
Jane Frankland is an award-winning leader, best-selling author, speaker and women’s activist. Having spent over two decades in cybersecurity, Jane is recognised by Wikipedia, and LinkedIn (as a Top Voices), and UNESCO has called her a trailblazing woman in tech. She built her own global hacking firm in the late 90s, has worked as an executive for world renown consultancies and has contributed to leading industry accreditations, schemes and forums. She is a popular keynote speaker, university guest lecturer, awards judge and regularly shares her expertise in iconic world media, including the top broadsheets. She’s known for spotting trends, bringing teams together for mutual wins and uncovering root problems with their remedies fast. She believes the world will only become safer, happier and more prosperous with more women in male dominated industries and it’s why she authored her first book, IN Security, leads the IN Security Movement, and has become a world authority on how to attract and retain more women in cybersecurity. Jane works as a speaker, trainer, consultant, influencer and board advisor, and is following her passion to make women in cybersecurity standard not exception.
As a philanthropist, Jane has enabled more than 352 women to receive her IN Security women’s scholarship, a value of around USD 500,000. She is driven by her three children, an obsession to deliver outstanding quality and to make a positive difference in the world.
Operating at the forefront of the cybersecurity industry, Sarah Armstrong-Smith is the Chief Security Advisor at Microsoft. She has led a long and impactful career, helping businesses evolve their security strategy and capabilities to support digital transformation and cloud adoption. Working with customers across Europe, Sarah offers valuable advice on cybersecurity strategies to protect people and data, ensuring stronger defences against attackers, to deliver effective resilience.
Sarah is a Fellow of the British Computer Society and has been recognised as one of the most influential and inspiring women in UK Tech, regularly contributing to thought leadership and industry publications. She recently published her first book ‘Effective Crisis Management’ which examines the strategic response to major events.
Previously to Microsoft, Sarah held security and resilience roles with London Stock Exchange Group, Fujitsu, EY, AXA, and Thames Water, and acts as Board Advisor to several SMEs.